MBA Specialization
MBA in Digital Marketing
Master of Business Administration in Digital Marketing
- Start Immediately
- Weekend Classes
- Graduate in 12 Months
Course Level
Master's Level
Medium of Study
English
Duration
12 Months
Class Schedule
Weekend Sessions
Mode of Delivery
100% Online
Admission Eligibility
Bachelor's in Any Field
Credits
65 ECTS
Evaluation Type
Assignment-based
About the Specialization
MBA in Digital Marketing
This MBA is tailored for professionals who oversee online campaigns or manage digital platforms. It emphasizes social media, search engines, content strategy, and performance tracking. You’ll gain the tools to reach the right audience, boost engagement, and make data-driven decisions. The curriculum also includes mobile marketing, e-commerce, and digital branding. No matter if your role is in a startup or a global enterprise, the program equips you to stay ahead in a rapidly evolving industry. By completion, you’ll be equipped with practical skills that drive growth, increase visibility, and build lasting customer loyalty in the digital space.
The MBA in Digital Marketing blends business acumen with specialized digital marketing knowledge. In today’s constantly evolving economy, sectors are dealing with tremendous shifts as a result of digital advances. As a result, there is a significant demand for individuals who possess these required competencies.
The value of an MBA in Digital Marketing has expanded substantially in recent years, as it enables firms to identify their target audience and effectively engage them through various digital platforms for advertising and promotion. The extensive use of the Internet has increased the demand for these marketing methods. Companies use these tactics to identify their target consumers and increase product visibility on social media channels.
Pursuing an MBA in Digital Marketing enables students to hone their managerial and administrative skills while also exploring new employment prospects in the field. Graduates can work for famous firms as content writers, social media managers, SEO managers, or digital marketing managers. A degree in this discipline can lead to a variety of exciting work opportunities.
Program at a Glance
Why Choose This MBA
- Start immediately – flexible, non-term intake
- Weekend classes on a weekly & monthly basis
- Graduate in 12 months
- 100% online virtual live classes
- Internationally double-accredited Swiss degree
- Specialization: Digital Marketing Analytics, Marketing in Digital World, Social Media Marketing
- Borderless Classroom Model (COIL)
Curriculum
Course Details
12 modules · 65 ECTS — 9 core business modules plus 3 specialization modules in Digital Marketing.
Core Business Modules
Marketing Management
MKT501
Research Methods
THE700
Organizational Behaviour & Leadership
MGT535
Financial Management
FIN510
Operations & Project Management
MGT501
Communication and Negotiation Skills
COM 507
Managerial Economics
ECO502
Entrepreneurship & Innovation
ENT567
Management Information Systems
MIS501
Specialization Modules
Digital Marketing Analytics
DM 741 · Specialization Module
Marketing in Digital World
DM 752 · Specialization Module
Social Media Marketing
DM 736 · Specialization Module
The SBS Advantage
Why SBS MBA?
A flexible, practical and internationally accredited program built around working professionals.
Non-term Program
Start immediately. SBS offers flexible start dates allowing students to progress at their own pace.
Graduate in 12 Months
The SBS MBA program is structured to help you graduate in 12 months and start your journey to become a corporate leader.
Borderless Classroom Model (COIL)
We expand the traditional boundaries of the classroom through our innovative Borderless Classroom Model. Online platforms connect students and educators from around the world seamlessly, so you gain invaluable intercultural insights and cultivate essential 21st-century skills through collaborative, interactive discussions.
Weekly & Monthly Classes
At SBS, we offer weekend classes on a weekly and monthly basis. This allows you to work full-time while earning your degree.
Practical
Theory and concepts are reinforced by practical teaching methods, relevant workplace scenarios and case studies to encourage applied learning outcomes. Virtual Live classes are engaging and interactive, delivered by “pracademics” renowned for their academic credentials, subject-matter expertise and industry experience.
Accreditations, Certifications & Membership
SBS Swiss Business School is incorporated in the Canton of Zurich, Switzerland. The institution is nationally certified and its programs are internationally double-accredited by leading professional accreditation bodies, including IACBE and ACBSP.
Our MBA Community
SBS MBA Student Profile
Learn alongside experienced professionals from across the world.
Years Average Experience
0
Average Age
0
Expatriates
+
0
%
Nationalities
0
+
Top Management
0
%
Middle Management
0
%
Junior Management
0
%
Recognition
Ranking & Accreditation
SBS Swiss Business School programs are consistently recognised in global rankings.
PREMIER
DBA Programme
2025
#7
Global OMBA Rankings
2025
#5
Global EMBA Rankings
2025
TIER ONE
Global MBA Rankings
2025
Learning Experience
MBA Class at SBS Swiss Business School
Virtual Live Class
Assignment
Business Presentation
Western Qualified Faculty
Group Discussion
Class Activity
Interdisciplinary Approach
Diverse Peer Group
Welcome To SBS Swiss Business School
Why SBS Swiss Business School
SBS Swiss Business School – Middle East provides students with an opportunity to study international university programmes while living in Middle East countries. Our main goal is to provide all our students with a quality, cost-effective education and we pride ourselves in maintaining the highest academic standards.
Since 1998, SBS Swiss Business School has demonstrated significant expertise in education management, backed by a profound industry understanding. We proudly offer our fully licensed and recognized curriculum to the Middle Eastern market, ensuring that students receive a top-tier education. Our programs are delivered by highly qualified academics who possess extensive, relevant industry experience.
Truly International
Double Accredited
State-of-the-Art Campuses in UAE & Switzerland
Top Ranking in Europe
Corporate Connections
Flexible Schedule
Affordable Payment Option
Learn From The Best
Know Your Faculty
Western-qualified “pracademics” who combine academic credentials with real industry experience.
Daniel Pearce
SBS Faculty
Dr. Akram H. Jaffan
SBS Faculty
Dr. Colm Hickey
SBS Faculty
Dr. Gabriella
SBS Faculty
Jean Philippe Serbera
SBS Faculty
Sean Kemp
SBS Faculty
Dr. Peter Stokes
SBS Faculty
Ioannis Dermitzakis
SBS Faculty
How To Apply
Admission Requirements
Prepare the following documents to begin your application:
- Copy of Bachelor's degree & Official Transcript
- Latest CV
- Copy of Passport and Residence Visa
- 1 front-facing photograph
- 1 Reference letter
- Proof of English Proficiency (TOEFL or IELTS). The SBS Admissions Exam must be submitted if any of the required English certificates are unavailable.
Expanding Access to World-Class Education
A Global Academic Partnership
SBS Swiss Business School partners with EdStone Global, a US/UK-based Online Program Management (OPM) company, to offer a broad range of higher education programs to students across the globe. EdStone Global brings deep expertise in working alongside universities and business schools, guiding institutions through every stage of online program development, from strategic planning and digital learning technology to international student recruitment and day-to-day operational support. This collaboration reflects a shared commitment to making high-quality SBS qualifications accessible to working professionals and aspiring students worldwide, on their own terms, without compromising academic excellence.
Registered Offices: Delaware, USA | London, UK | Zurich, Switzerland | Malta
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