BBA Specialization
BBA in Marketing
Bachelor of Business Administration in Marketing
- Start Immediately
- Weekend Classes
- Fully Online
Course Level
Bachelor's Level
Medium of Study
English
Program Structure
6 Semesters
Class Schedule
Weekend Classes
Mode of Delivery
100% Online
Admission Eligibility
High School Certificate
Entry Requirement
Age 22+ · 2 Years' Work Experience
Final Semester
Capstone & Internship
About the Specialization
BBA in Marketing
The Bachelor of Business Administration (BBA) in Marketing is for those who are curious about what captures attention, influences choices, and creates lasting connections between brands and people. Every product, service, and successful brand has a story behind it, and this program explores how those stories are shaped, communicated, and brought to life. Students delve into consumer behaviour, brand strategy, marketing communications, sales management, and international marketing, gaining insight into why people choose certain products, how brands earn trust, and how ideas are transformed into meaningful customer experiences.
Blending creativity with commercial awareness, the program encourages learners to look beyond traditional advertising and understand the many touchpoints that influence purchasing decisions. From building strong brand identities and crafting effective messages to exploring market trends and customer expectations, students discover how marketing helps organizations stand out in competitive environments. Graduates are equipped to pursue diverse opportunities across the marketing profession, from shaping brand stories and customer experiences to supporting business growth and market expansion. As organizations continue to compete for attention, trust, and loyalty, skilled marketing professionals remain at the center of how brands evolve, connect, and succeed in an ever-changing marketplace.
Program at a Glance
Why Choose This BBA
- Start immediately – flexible, non-term intake
- Weekend classes on a monthly schedule
- 100% online virtual live classes
- Internationally double-accredited Swiss programs
- Specialization: Strategic Brand Management, Consumer Behaviour, Integrated Marketing Communications, Sales & Distribution Management, International Marketing
- Capstone project / thesis and professional internship report
- Borderless Classroom Model (COIL)
Curriculum
Course Details
6 semesters – four semesters of core business modules, a specialization semester in Marketing, and a final semester with a capstone project and professional internship.
Program Structure
Semester 1
Business Foundations
• Business Law
• Business Ethics
• Essentials of IT
• Management Information System
• Quantitative Techniques
• Business Research & Analytics
Semester 2
Management & Strategy
• Principles of Project Management
• Introduction to Project Management Tools & Techniques
• Foundations of Business Strategy
• Corporate Strategy Fundamentals
• Introduction to Business
• Principles of Management
Semester 3
Economics, Marketing & People
• Principles of Microeconomics
• Principles of Macroeconomics
• Introduction to Marketing
• Business Communication
• Human Resource Management Fundamentals
• Negotiation Skills
Semester 4
Accounting & Organizations
• Intercultural Skills I
• Intercultural Skills II
• Accounting Principles
• Financial Accounting
• Organizational Behaviour
• Introduction to Organizational Development
Semester 5
Specialization – Marketing
• Strategic Brand Management
• Consumer Behaviour
• Integrated Marketing Communications
• Sales & Distribution Management
• International Marketing
• Internship Preparation & Career Skills
Semester 6
Capstone Project & Practical Exposure
• Capstone Project / Thesis
• Professional Internship Report
The SBS Advantage
Why SBS BBA?
A flexible, practical and internationally accredited program built around your career.
Non-term Program
Start immediately. SBS offers flexible start dates allowing students to progress at their own pace.
Earn Your Degree While You Work
Study fully online with weekend classes, so you can keep building your career while you earn your SBS BBA.
Borderless Classroom Model (COIL)
We expand the traditional boundaries of the classroom through our innovative Borderless Classroom Model. Online platforms connect students and educators from around the world seamlessly, so you gain invaluable intercultural insights and cultivate essential 21st-century skills through collaborative, interactive discussions.
Flexible Weekend Learning
Attend classes on a monthly schedule, giving you the flexibility to balance your studies with work and personal commitments.
Practical
Theory and concepts are reinforced by practical teaching methods, relevant workplace scenarios and case studies to encourage applied learning outcomes. Virtual Live classes are engaging and interactive, delivered by “pracademics” renowned for their academic credentials, subject-matter expertise and industry experience.
Accreditations, Certifications & Membership
SBS Swiss Business School is incorporated in the Canton of Zurich, Switzerland. The institution is nationally certified and its programs are internationally double-accredited by leading professional accreditation bodies, including IACBE and ACBSP.
Our BBA Community
SBS BBA Student Profile
Learn alongside motivated professionals from across the world.
Years Average Work Experience
0
Average Age
0
Expatriates
+
0
%
Nationalities
0
+
Entry-Level Professionals
0
%
Junior Management
0
%
Middle Management
0
%
Recognition
Ranking & Accreditation
SBS Swiss Business School programs are consistently recognised in global rankings.
TIER ONE
Global MBA Rankings
2026
#4
Global EMBA Rankings
2026
#5
Global Online MBA Rankings
2026
PREMIER
DBA Programme
2026
Learning Experience
BBA Class at SBS Swiss Business School
Virtual Live Class
Assignment
Business Presentation
Western Qualified Faculty
Group Discussion
Class Activity
Interdisciplinary Approach
Diverse Peer Group
Welcome To SBS Swiss Business School
Why SBS Swiss Business School
SBS Swiss Business School – Middle East provides students with an opportunity to study international university programmes while living in Middle East countries. Our main goal is to provide all our students with a quality, cost-effective education and we pride ourselves in maintaining the highest academic standards.
Since 1998, SBS Swiss Business School has demonstrated significant expertise in education management, backed by a profound industry understanding. We proudly offer our fully licensed and recognized curriculum to the Middle Eastern market, ensuring that students receive a top-tier education. Our programs are delivered by highly qualified academics who possess extensive, relevant industry experience.
Truly International
Double Accredited
State-of-the-Art Campuses in UAE & Switzerland
Top Ranking in Europe
Corporate Connections
Flexible Schedule
Affordable Payment Option
Learn From The Best
Know Your Faculty
Western-qualified “pracademics” who combine academic credentials with real industry experience.
Daniel Pearce
SBS Faculty
Dr. Akram H. Jaffan
SBS Faculty
Dr. Colm Hickey
SBS Faculty
Dr. Gabriella
SBS Faculty
Jean Philippe Serbera
SBS Faculty
Sean Kemp
SBS Faculty
Dr. Peter Stokes
SBS Faculty
Ioannis Dermitzakis
SBS Faculty
How To Apply
Admission Requirements
Prepare the following documents to begin your application:
- Copy of High School Certificate (transcript or diploma)
- Latest and complete CV indicating professional experience and responsibilities
- Copy of Passport
- Copy of Residence Visa / National ID
- 1 front-facing photograph
- 1 Professional Reference Letter
- SBS Entrance Exam
- Proof of English Proficiency (TOEFL, IELTS, or SBS English Test)
Expanding Access to World-Class Education
A Global Academic Partnership
SBS Swiss Business School partners with EdStone Global, a US/UK-based Online Program Management (OPM) company, to offer a broad range of higher education programs to students across the globe. EdStone Global brings deep expertise in working alongside universities and business schools, guiding institutions through every stage of online program development, from strategic planning and digital learning technology to international student recruitment and day-to-day operational support. This collaboration reflects a shared commitment to making high-quality SBS qualifications accessible to working professionals and aspiring students worldwide, on their own terms, without compromising academic excellence.
Registered Offices: Delaware, USA | London, UK | Zurich, Switzerland | Malta
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